ALICIA NAVAJAS
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The Once and Future Brand Project

For this project we identified a defunct company or product that could have relevance or a unique offer in today’s market. We defined and got to know a new target market, and assess the competition by performing a market audit. After this we had to articulate the brand value and growth opportunities. Creating a strategic brief +  brand value pyramid for your new company and or product.


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  • About
  • WORK
  • CLIENTS
  • PRESS