The Once and Future Brand Project
For this project we identified a defunct company or product that could have relevance or a unique offer in today’s market. We defined and got to know a new target market, and assess the competition by performing a market audit. After this we had to articulate the brand value and growth opportunities. Creating a strategic brief + brand value pyramid for your new company and or product.
For this project we identified a defunct company or product that could have relevance or a unique offer in today’s market. We defined and got to know a new target market, and assess the competition by performing a market audit. After this we had to articulate the brand value and growth opportunities. Creating a strategic brief + brand value pyramid for your new company and or product.